I think Apple is still battleing it out with the media companies but this latest job listing with the company makes it appear they are still serious about bringing the brand in to your living room.
"The Apple TV team is looking for an experienced engineering manager to help deliver the next generation features for Apple TV. Bring your creative energy and engineering discipline, and help us bring the Apple experience to the Living Room. [...]
- Lead a team of engineers working on exciting new features and functionality
- Drive releases from initial concept to completion
- Work closely with cross functional teams, representing Apple TV across Apple
- Develop the engineering plan for upcoming projects
- Communicate status to key stakeholders and senior management
"The Apple TV team is looking for an experienced engineering manager to help deliver the next generation features for Apple TV. Bring your creative energy and engineering discipline, and help us bring the Apple experience to the Living Room. [...]
- Lead a team of engineers working on exciting new features and functionality
- Drive releases from initial concept to completion
- Work closely with cross functional teams, representing Apple TV across Apple
- Develop the engineering plan for upcoming projects
- Communicate status to key stakeholders and senior management